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We can be heroes

A dear friend of mine who lives in the US, sent me a photo the other day of some ambient marketing he spotted in his local Aldi parking lot (I know it’s sad, but we’re ad men. Plus: he lives in Florida, so it’s a break from all the craziness right now). Wrapped around...

The purpose of purpose in a post-pandemic world

Most reasonable people would agree that we are living in “interesting times”, as the old proverb puts it.  A global pandemic, enforced lockdowns, an unprecedented economic slump, collapsing trust in our global leadership class, protests in the streets around the world...