by Jacob Baadsgaard | Sep 14, 2018 | Channel: Content Marketing, Content Marketing, Content Marketing Column, Display Advertising, How To Guides: Content Marketing
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell. The post Target acquired: How to define and use your ideal target market appeared...
by Jacob Baadsgaard | Aug 16, 2018 | Channel: SEM, Column: Paid Search, Content & Writing, Conversion Rate Optimization, Display Advertising, How To Guides: Display Advertising, Paid search
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. The post 15 questions to ask yourself before publishing a new landing page appeared first on...
by Jacob Baadsgaard | Jul 21, 2018 | Channel: Video, Content Marketing, Content Marketing Column, Video
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions The post Planning to make a video ad or other video asset? 3 things to consider appeared first on Marketing Land. Please visit...
by Jacob Baadsgaard | Jun 29, 2018 | A-From SEL, Channel: Local, Column: Local Search
Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money. The post National ads, local results:...
by Jacob Baadsgaard | May 3, 2018 | A-From SEL, Channel: SEO, Content & Writing, Content Marketing, Google: Marketing, Google: SEO, Search Marketing Column, SEO, SEO -- Search Engine Optimization
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money. The post Intent-based keyword research: Let Google be your...
