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A change in direction: coming out of the pandemic

Since March insights agency Opinium has tracked attitudes towards the pandemic and the way our government has reacted, and produced over 20 reports exploring the changes that have occurred to society and the impact this has had across a multitude of sectors.  So where...

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact of coronavirus. The pandemic that swept the world and sent people panic buying toilet paper also sent brands panicking to self-isolate in their boardrooms or choosing to grasp the nettle....