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Lion & Globe launches heartwarming “The taste of home” video

Local cooking oil manufacturer Lion & Globe has embarked on a new branding journey to reinforce its image with a heart-warming video campaign which spans television, print, OOH and online media. The oil brand this time has adopted an emotional approach for its new...

JWT Hong Kong reappointed Nikon AOR for APAC and MEA

J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of-record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing Nikon’s corporate website, online campaigns, content creation and...

DDB Group Hong Kong makes four senior promotions

After less than just one year, DDB Group Hong Kong’s top leaders Irene Tsui and Keith Ho have been officially promoted to joint managing director from their former managing partner role. The creative shop also announced another two key leadership appointments, Andreas...

YSL Beauté HK uses facial recognition technology to cut queues

Events or pop-up stores have always been key pillars for beauty brands to engage with consumers, however, this kind of experience often draws a massive crowd of people, resulting in a long queue just to get into a store to try out products. YSL Beauté looks to be a...

Hong Kong has lowest viewability and high ad fraud rate in Asia

Online advertising is undeniably essential to the marketing mix, however, Hong Kong has the lowest viewability rate of online ads (50.7%) compared with the Asia average (58.9%) and the global benchmark (55.8%), while it has a higher fraud risk at 14%, according to a...