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'Don't make ads, make TikToks': TikTok opens brand-facing wing

After experiencing a boom in recent months, short-form video app TikTok has finally taken a concrete step in making its platform more accessible to brands by introducing TikTok For Business. As the young discovery app looks to build its brand at scale among a wider...

Why Virgin Money wanted to make music the soundtrack of its brand

Making good on its plans to disrupt the traditional financial partnerships model, this year after a bit of soul searching, Virgin Money announced it had embarked on two major music venue partnerships with the O2 and the SSE Hydro in Glasgow. Through the ‘Bright Music...