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U Shops uses transparent signs to highlight its produce as local

UShops has begun to use transparent signs in a bid to highlight the hyper-proximity of its products. The French food retailer has created the 'Where Does it Come From?' campaign to spell out the importance of local sourcing.  The company prides itself on the fact that...

KFC falls fowl of ASA for daring allusion to the F-word

KFC has flown too close to the sun with its daring ads that allude to the F-word, resulting in a ban from the Advertising Standards Authority (ASA). Created by Mother, a campaign with the tagline 'What the Cluck? broke in April to promote the fast food joint’s value...