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Mars' CMO doesn’t want marketing to return to ‘normal’

“I don’t want things to go back to normal,” insists Jane Wakely, lead chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.” ...

Mars' CMO doesn’t want to return to ‘normal’

“I don’t want things to go back to normal,” insists Jane Wakely, chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.”  As...

Why Pfizer gave Mischief a shot at inspiring vaccine confidence

The world cheered and sighed with relief at the end of last year, as news broke that Pfizer–BioNTech's vaccine had passed safety and efficacy tests. But, while it was a historic win for science, the war against Covid-19 is far from over.  Conspiracy theories and...