by Imogen Watson | Aug 6, 2020 | Uncategorized
As the hugely popular world of K-Pop continues to rack up millions of views online, brands are rapidly realising that they need to get involved. Here, we take a look at some of the most interesting collabs so far. Considered by many to be South Korea’s greatest...
by Imogen Watson | Aug 5, 2020 | Uncategorized
This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week. Welcome to 'A Week in Creative,' a handpicked selection of all the best campaigns to come out of The Drum's Creative Works in...
by Imogen Watson | Aug 4, 2020 | Uncategorized
Prior to the pandemic, religious tourism was big business, destined only to get bigger. But not even the pious are exempt from its clutches, with some governments banning pilgrimage altogether and shuttering shrines. After just a handful of pilgrims were allowed to...
by Imogen Watson | Aug 3, 2020 | Uncategorized
Snapchat has debuted its first brand-facing campaign, ’Meet the Snapchat Generation’, as it looks to reclaim ad spend lost to the pandemic. With Facebook and TikTok both in the middle of very public scandals, this tactical campaign by Snapchat could help it scoop up...
by Imogen Watson | Jul 31, 2020 | Uncategorized
After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration. The third spot in Nike‘s ‘You Can't Stop Us‘ campaign, the film utilizes a split-screen to seamlessly...
