by Ilyse Liffreing | Dec 13, 2018 | dmbsfeb19, Online Marketing
At the end of November, tech giant Intel became the latest marketer to reconsider its move to bring marketing in-house, instead placing creative and production work back into the hands of its external agencies. Companies, eager for cost-savings, control and speedy...
by Ilyse Liffreing | Dec 11, 2018 | Online Marketing
This week, at Digiday’s Brand Summit in Palm Springs, California, marketers gathered to talk about everything from moving media and creative in-house to the overwhelming confusion of blockchain. On the first day of meetings, marketers shared their candid thoughts on...
by Ilyse Liffreing | Dec 10, 2018 | Online Marketing
Citibank is branching out its content marketing into new publications, hoping to reach millennial-driven audiences with educational personal finance content, and incorporating offers into its content for the first time. It has launched branded content campaigns this...
by Ilyse Liffreing | Dec 7, 2018 | Online Marketing
Experian’s 2-year-old in-house agency has enabled the national credit bureau to wean itself entirely off creative agencies. Comprised of 15 employees, The Cooler leads the storytelling, strategy and content creation for the Dublin-based national credit bureau’s...
by Ilyse Liffreing | Dec 5, 2018 | Online Marketing
Eight-year-old cannabis retailer MedMen has ambitions of becoming the Starbucks of the weed industry — leading the charge to mainstream marijuana. Its strategy has centered on normalizing weed retail, thanks to a retail and marketing approach that’s focused on...
