by Ilyse Liffreing | Feb 12, 2019 | Online Marketing, retail
Barney’s is getting into cannabis. In March, the luxury retailer will open a cannabis lifestyle shop on the fifth floor of its Beverly Hills flagship store and will begin to sell select cannabis accessory products on Barneys.com, according to Matthew Mazzucca,...
by Ilyse Liffreing | Feb 8, 2019 | Online Marketing
Juul is growing its marketing leadership in an effort to transform its reputation. The company is recruiting for a CMO as well as some other marketing roles. A Juul Labs spokesperson said the CMO role will focus on education and advertising to show the company is not...
by Ilyse Liffreing | Feb 7, 2019 | Online Marketing, retail
DTC company SmileDirectClub is taking its first steps to sell internationally, and it’s starting close to home, with Canada. The company, which sells invisible tooth braces online and in 206 stores in the United States, began opening SmileShops — places where people...
by Ilyse Liffreing | Feb 5, 2019 | Online Marketing
Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America. Joel Stanley, senior director of digital marketing at Electrolux North America, said that the...
by Ilyse Liffreing | Feb 4, 2019 | Online Marketing
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a meditation room for agency employees to relax, filled with adult coloring books, a salt lamp and a chair. For at least one agency staffer, it has become a safe space for panic attacks and...
