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Data, growth and the new marketing mandate

Data integration is a key part of how marketers are able to see an ROI, and how they can drive more intelligence to know where to spend and where to communicate with customers, either down to a one-to-one level or to the personas they’re seeking to target. Here are 5...

Discover and develop the growth power of partnerships

?Successful marketing is always challenging but under Covid-19 those challenges have increased exponentially. Many marketing budgets have shrunk or disappeared, channels such as events and conferences have moved online, and so has consumer purchasing. The NAB Online...