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Let me entertain you

Just listen to actor Tom Hanks. Having been one of the first, and best-known, Hollywood stars to contract Covid-19, he vividly described his experience of being an early sufferer of coronavirus – nursing bones that “felt like they were made of soda crackers.” However,...

Connected TV – a revolution in digital media

The rapid growth of Connected TV only looks set to continue exponentially. CTV ad spend in the US alone reached $8 billion in 2020, according to research from eMarketer, and is set to increase to $18 billion by 2023.  To explore and analyse the latest trends in CTV,...

Reimagining the B2B Playbook

Transformation, digital and otherwise, tops the agenda of most organizations. But how are business-to-business marketers dealing with it, and what are their key areas of focus now that we’re well into 2021? Hard on the heels of the recent B2B WorldFest, The Drum held...