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Reimagining the B2B Playbook

Transformation, digital and otherwise, tops the agenda of most organizations. But how are business-to-business marketers dealing with it, and what are their key areas of focus now that we’re well into 2021? Hard on the heels of the recent B2B WorldFest, The Drum held...

Is CTV really the future of video?

Viewing of video content across devices is rising rapidly and there’s an associated growth in Connected TV opportunities available to advertisers. The role that consumer insight can play in helping marketers to harness CTV’s strengths for their brands is therefore...