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Houseparty: “Who’s up for a virtual happy hour?”

So, house parties are suddenly the new norm. Launched in the second half of 2016, Houseparty was made by the same team behind Meerkat. The live-streaming app gained a tiny bit of momentum in 2015 but then lost out to its direct competitor, Periscope. It’s now owned by...

Social media essentials for 2020

How and where we talk to people is changing. Social media in 2020 will be returning directly to its roots — gone will be the days of mass-marketing, over-promotional material and heavy branding.  Instead, the social space will become more personal and...