General Motors will launch electrified versions of its Chevrolet Corvette sports car starting next year, GM President Mark Reuss said Monday.
Before the SUV version goes on sale next year, the brand plans to replicate the media push it applied to the pickup.
In its effort to move past the recall, the brand expects media spending for the Bolts to top all other nameplates except the Silverado pickup.
GM plans to recall 2017-2019 Bolts for the second time in less than a year after customers who completed a previous recall remedy continued to report battery fires.
A meeting was set up for Thursday after the group placed a full-page newspaper ad accusing the GM CEO of ignoring them. Even with the meeting scheduled, the group ran a nearly identical ad on Wednesday.