by Hannah Bowler | Oct 26, 2021 | Uncategorized
Hertz has tapped American football star Tom Brady to promote its investment in a 100,000-strong fleet of Teslas. Playing on Brady’s football rally “Let’s go,” Hertz has launched its ‘Let’s Go’ campaign comprising of two ads – ‘Plugged in’ and ‘Speed’ – featuring Brady...
by Hannah Bowler | Oct 26, 2021 | Uncategorized
Ad agencies should take responsibility for educating influencers in contract law and act as “middlemen” to ensure contracts aren’t breached by clients, according to a cohort of influencer marketing agencies. Lucy Robertson, account director at influencer agency Seen...
by Hannah Bowler | Oct 25, 2021 | Uncategorized
Made.com has created a traveling pop-up diner offering customers the chance to win a private dinner party as it focuses its post-pandemic marketing on dinnerware. To mark its ‘Made for More’ campaign, the homeware retailer has renovated a 1950s-style Airstream kitted...
by Hannah Bowler | Oct 21, 2021 | Uncategorized
A group of senior marketers have united to form The Influencer Marketing Trade Body (IMTB), with Whalar, Ogilvy and The First among its founding members. Launched at the Influencer Marketing Show by consultant Scott Guthrie, the landmark body has been set up to...
by Hannah Bowler | Oct 21, 2021 | Uncategorized
As part of The Drum’s Globalization Deep Dive, we look at what the recent success of foreign language originals means for video streaming platforms expanding around the world. Earlier this month, South Korean dystopian drama Squid Game became Netflix’s most popular...
