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How retailers can be ready for holiday shoppers this year

Suchi Sastri, managing director and partner, Boston Consulting Group As the holiday season approaches and the pandemic continues to evolve, retailers want to know what to expect. Will e-commerce continue to grow at the rate it did last year? How big of a role will...

Why marketers’ picture of seniors is getting old

Kelly Twohig, industry director, healthcare, Google It’s a lazy stereotype typically played for laughs: a befuddled senior trying to figure out how to turn on an antiquated desktop computer. It turns out, it’s as wrong as it is outdated. “I love YouTube! I’m a YouTube...

Four steps for more inclusive media planning and buying

Salvador Maldonado, multicultural media and marketing manager, Google While many companies today build products and services for everyone, their brand marketing doesn’t always reflect it. More than ever, it’s critical that marketers evolve their creative processes to...

Four steps for more inclusive media planning and buying

Salvador Maldonado, multicultural media and marketing manager, Google While many companies today build products and services for everyone, their brand marketing doesn’t always reflect it. More than ever, it’s critical that marketers evolve their creative processes to...

What brands can learn from LGBTQ+ storytelling in gaming

Marianna Nash, editor, Think with Google LGBTQ+ representation in culture and media has grown significantly over the last several years. Companies that once lacked LGBTQ+ visibility in their creative are now considering how to represent this cohort more regularly....