by Ginny Marvin | May 9, 2019 | Channel: Mobile Marketing, Google, Google: AdWords, Google: Mobile
App ads will soon be eligible to appear on the YouTube homepage feed. The post Google App campaigns to get YouTube inventory, tROAS bidding appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | May 8, 2019 | A-Post to MarTech Today, Advertising, Analytics, Channel: Analytics & Conversion, Google, Google: Business Issues, Google: Chrome, Google: Privacy, Retargeting & Remarketing
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts. The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting appeared first...
by Ginny Marvin | Apr 30, 2019 | A-Post to Search Engine Land, Analytics, Channel: Display Advertising, Google, Google: AdWords, Google: Display Advertising
Stay tuned for a date for video campaigns. The post Parallel tracking goes live for Google Ads display campaigns May 1 appeared first on Marketing Land. Please visit Marketing Land for the full...
by Ginny Marvin | Apr 29, 2019 | Bing, Channel: SEM, Paid search
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more...
by Ginny Marvin | Apr 27, 2019 | Amazon, Amazon: Amazon Advertising, Channel: Retail, E-Commerce
Amazon's advertising business grew around 36% in Q1 2019. The post Amazon advertising growth slowed again in Q1: Does it matter? appeared first on Marketing Land. Please visit Marketing Land for the full...
