by Garett Sloane | Aug 8, 2019 | Uncategorized
Twitter announced Wednesday that it would be banishing third-party data providers from the ad platform, pushing advertisers to buy their own consumer information outside its walls if they want it for targeting ads. On Wednesday, Twitter said it would stop integrating...
by Garett Sloane | Aug 1, 2019 | Uncategorized
Twitter is evolving its relationship with advertisers in a move that combines the social platform's two ad-industry-serving teams: the agency development team that maintains relations with Madison Avenue's top firms; and the platforms solutions department, which...
by Garett Sloane | Jul 31, 2019 | Uncategorized
Snapchat is putting up billboards in New York City, placing ads on Spotify and Pandora—and even infiltrating Instagram with an influencer campaign—in a new global-marketing push the company hopes will help maintain its momentum of user growth. On Tuesday, Snapchat...
by Garett Sloane | Jul 30, 2019 | Uncategorized
Amazon created a new private-label line of commercial products that will compete with Kimberly-Clark and other brands, starting with bulk orders of toilet paper and paper towels. The e-commerce giant quietly began offering the new brand, called AmazonCommercial, from...
by Garett Sloane | Jul 27, 2019 | Advertising
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set...
