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Snapchat’s private market thrills brands but not publishers

Snapchat's foray into premium video advertising, with the exclusive marketplace to link brands and top-tier publishers it launched last year, is winning over advertisers with the amount of control it gives them to choose where ads run. Early media partners, however,...

Facebook adjusts filters to better thwart discriminatory ads

Facebook is reforming how it sells housing, employment and credit-related ads as part of a legal settlement with multiple civil rights advocacy groups over past discriminatory ad practices on the platform.As part of the settlement, Facebook will pay $5 million and...

Snapchat finally starts paying creators

Right around Cyrene Quiamco's 30th birthday, Snapchat came through with a gift: a brand hookup. The popular Snapchatter, who goes by CyreneQ, was selected to help promote McDonald's new donut sticks.Over the past two weeks, she has posted videos on Snapchat about the...

Facebook advertisers are asking for refunds after outage chaos

The Great Outage of 2019 forced Facebook advertisers to take a big bath last Wednesday, and there's little hope that the social network will make good on any potential losses. Even if it did, the recompense would likely be small.David Herrmann, co-owner of Social...