by Frank Ye | Nov 5, 2018 | Uncategorized
Although we are still a couple of months away before 2018 comes to an end, it’s pretty safe to award Douyin the “App of the Year” in China. In less than a year, Douyin has comfortably overtaken its biggest rival Kuaishou to become the most popular short video platform...
by Frank Ye | Oct 29, 2018 | Uncategorized
In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically bought Costa, at a hefty price of $5.1bn. While on this side of world big chain coffee brands are forming alliances with FMCG giants to...
by Frank Ye | Oct 24, 2018 | Uncategorized
When UK travel companies are still asking whether they should send customers personalised recommendations, hundreds of thousands of Chinese tourists have already made their holidays a much more personal matter. Customised travel in China was reserved only for the...
by Frank Ye | Oct 16, 2018 | Uncategorized
In the second of this two-part series, Frank Ye of London based, Chinese-focused agency Qumin, continues his exploration of Western branding in Chinese culture and how it is essential for Western business to find the right name. We’ve talked extensively on the...
by Frank Ye | Oct 11, 2018 | Uncategorized
In the first of two parts, London based- Chinese focused agency, Qumin examines the importance of branding in China and the benefits of creating a Chinese brand name. The first question many businesses who are looking to launch into the Chinese market ask is: “Should...
