by Frank Ye | Oct 16, 2018 | Uncategorized
In the second of this two-part series, Frank Ye of London based, Chinese-focused agency Qumin, continues his exploration of Western branding in Chinese culture and how it is essential for Western business to find the right name. We’ve talked extensively on the...
by Frank Ye | Oct 11, 2018 | Uncategorized
In the first of two parts, London based- Chinese focused agency, Qumin examines the importance of branding in China and the benefits of creating a Chinese brand name. The first question many businesses who are looking to launch into the Chinese market ask is: “Should...
by Frank Ye | Jun 4, 2018 | Uncategorized
Probably one of the most bizarre news stories in China in recent months was that of Peppa Pig, the British pre-school cartoon, being allegedly banned from trending on Chinese short video platform Douyin. For a few days users couldn’t search for any thing with Peppa...
