This comes following the resignation of Expedia CEO Mark Okerstrom and CFO Alan Pickerill leaving the company after a kerfuffle with the board.
The move comes at a time when the national carrier's commercial teams have been working closely with travel partners to "aggressively" drive sales.
Based in Singapore, UXE specialises in user experience for online and offline, focusing on seamless journey design and leveraging on tech as a core.
The announcement comes on the back of several leadership changes within Malaysia's political parties.
Co-developed by Pomelo’s in-house developers, together with Geddit, the in-app livestream functionality will be fully shoppable from March onwards.