The analytics solution models on commuter insights to better understand commuters through demographics, which identifies where they had come from and how long they would stay at a point of interest.
The living Raffles statue aims to enact the many sides of Raffles for the public to reassess their knowledge of Raffles, and his legacy in Southeast Asia.
The campaign also includes 30-second TV spots and a dynamically-translated micro-site.
Just last month, Lazada revealed that it will be integrating RedMart products into its platform on 15 March 2019.
Google also narrowed down to the four key themes from the leaderboard. More here.