Ascott has revamped its booking websites to enable members to access their rewards, redemptions, booking history and preferences on a personalised dashboard.
Through this partnership, Enrich members will be able to earn and redeem Enrich Miles when they dine at all Serai restaurants in Malaysia.
Both companies will also pilot innovative consumer engagement tools such as in-app livestreaming, and jointly launch exclusive products made available to Lazada customers.
The telco is focused on building a strong postpaid portfolio and wide range of internet offerings to give customers full control over their digital experience.
One Faber Group previously retained Carbon Interactive in 2017.