Under the reins of Youli Hooi, Spark Foundry Singapore aims to attract clients that share similar "start up spirit, challenger brand" values.
This comes on the back of an estimated 620 million pieces of harmful content found and removed by YouTube, Facebook and Instagram between July and September 2019.
Similar to the Stories' feature on social media apps such as Instagram and Facebook, Spotify's Stories feature comprises video clips that users can tap on to move to the next screen.
Conceptualised by Saatchi & Saatchi London, the one-page ad has "Canada" on its search bar with a tactical tagline, "Escape the family".
According to his LinkedIn, Puri will lead marketing, innovation and digital communication for Unilever International globally.