The collection has been launched for consumers to coincide with the festive season and will continue till Chinese New Year.
"We went through a restructuring exercise that affected some of our marketing team’s sub-departments in our Singapore office," said a spokesperson from the brand.
He was most recently the regional director of marketing science, Asia Pacific, before which he managed Facebook’s marketing technology platform, Atlas.
At the current pace of development of marketing technologies, it’s important to keep the pace of digital spend in line with business needs.
"One of the biggest challenges remains to align local priorities with the global and regional tech team directions."