The funding will be channeled towards expanding the company’s tech team at its UK headquarters, developing new products for customers and offering new tools for riders.
In addition to this, Tiffany & Co. will be handing out ice cream cones for those who post a picture of blue benches that will pop up at various locations in the coming days.
Red Havas Singapore will continue to be led by general manager Kenny Yap.
Pink Dot has over 60 businesses supporting the movement, including Kathy Teo, founder of Xpointo Media, John Chen, co-founder of Aloha Poké, Goh Shu Fen, co-founder of R3 (sponsoring via nowyourmind), and Tracy Phillips, director of PPurpose.
Parent company Restaurant Brands International currently holds 26,000 stores across the globe.