Wijnbergen will be leading the brand and handling all the marketing activities for JetBlue, according to her LinkedIn.
The comic has a staggering launch and ends early September.
Chatbots can allow government agencies to collect user behaviour data. But to be successful, they need to have a unique and refreshing personality to "humanise" the bot.
SIA first became official airline partner for Team Singapore through an initial three-year agreement with SNOC back in 2015.
Happy Marketer will be working closely with LKYSPP's team to strengthen the school's digital brand presence and engagement.