According to both parties, these mediums reach over 290,000 targeted Indian audiences on a weekly basis.
Prior to joining WPP, Peyton was the head of marketing and PR at Publicis Groupe’s Digitas for four years.
Prior to joining Lazada, Yip held lead marketing roles at Philips and Samsung Electronics.
This comes on the back of a two-year collaboration between Disney and IMDA to grow the pool of content creators in Singapore.
UMG aims to accelerate the company’s focus on growing the music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.