The winning entry will run across more than 35 national media platforms that have donated ad space in May, which is AAPI Heritage Month.
The ex-Team Detroit head has signed on as the Boston creative shop’s chief operating officer and managing partner.
The ad veteran will head up creative for MTV, Comedy Central, the Smithsonian Channel and many of its other brands.
To mark National Beer Day, the brand is giving away 12-packs to consumers who complete (and track) a run in the shape of a Coors Pure beer can.
Initiative launched by employee group includes out-of-home, radio, social and digital elements to remind the public that Asian communities are not invisible.