The new unit will combine GroupM's media capabilities with Hogarth Worldwide's content creation.
This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.
While Black Americans hung on to traditional TV, it now seems they are moving at a faster rate to streaming.
DriveTime and Omnicom Media Group have already signed on as beta launch partners with the Disney Select-powered product.
Welcome to Day 3 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest...