The decorated gymnast’s last-minute withdrawal from a major event likely came as a surprise for both Team USA and her brand partners.
NBCUniversal is already out to advertisers with Olympic make-goods as ratings for its Opening Ceremony in Tokyo hit its lowest levels in more than three decades and fell short of the broadcaster's guarantees to advertisers. With 16.7 million people tuning in to watch...
The SVOD platform called—you guessed it—CNN+ joins a chorus of other "plus" platforms that have entered the streaming market in recent years.
How much NBC is asking for ad inventory, what brands think about spectator-less games and answers to more of your most commonly asked Olympic questions.
NBCU also nets $1.5 billion in total digital ad commitments, a 67% increase from last year.