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The Ratatouille TikTok musical with over 50m views

Yes, you read that headline correctly. The next generation of scrollers has banded together to create Ratatouille the Musical on TikTok, driving over 54.3m views of their creation. From set design to song creation, marketing and even dance routines, they have put...

Quiz: What’s the best influencer strategy for you?

Confused about which strategy your influencer marketing campaign should use? Take Tailify’s quiz to find out which strategy is best suited for you.   powered by Typeform What type of influencer strategies are there? There are a range of strategies to use when working...

Why most people don't understand influencer marketing

One of the most important discussions marketers are still having to have is around the capabilities of influence marketing. It’s a relatively new system, but this is why you mustn’t confuse it with traditional marketing. To understand the difference between...

Scrap Black Friday. This is how to win Cyber Weekend

It’s undeniable that Covid-19 has had an impact on the way we shop. As retailers approach Black Friday, one of the biggest shopping days of the year, we’re looking at how the pandemic is expected to have impacted our spending. Research in this article is from our...