by Erika Wheless | Apr 22, 2021 | Uncategorized
Pinterest wants retailers and merchants to think globally about what they can do on its platform. To encourage this, Pinterest is expanding its integration with Shopify to 27 new countries. On April 21, the sharing platform announced the expansion, along with...
by Erika Wheless | Apr 20, 2021 | Online Marketing
The stress levels experienced in the past year caused many consumers to turn to cannabis as a coping mechanism. That increased interest led dispensaries to bump up their ad spend, adopt the buy online, pickup in-store (BOPIS) model, implement curbside pickup, and even...
by Erika Wheless | Apr 16, 2021 | Online Marketing
After a TikTok video featuring one of its products went viral on TikTok earlier this year, the skincare brand eos learned two valuable lessons: people appreciate a bit of risqué branding, and TikTok users will buy directly from the platform. Eos skincare is among the...
by Erika Wheless | Apr 12, 2021 | Media
When the pandemic hit the U.S. last spring, The Home Depot turned in-person workshops, a long-running feature of their in-store experience, into live streams. The result is shaping up to be a new customer engagement and retention channel, thanks to two Home Depot...
by Erika Wheless | Apr 8, 2021 | Media
In it’s continuing push into being used as a commerce tool, Snapchat will be integrating the technology of Screenshop, an app that can detect clothing and furniture in screenshots uploaded by users. The move comes at a time when social media platforms are competing to...
