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YouTube Advertising: How to tap into cultural moments

If you happened to be in England last summer, you will remember two things: First, it was really rather hot. Second, though, was an appropriate companion to the weather: The World Cup. Skinner and Badiel’s Three Lions, in which the lyrics “football’s coming home”...

The Drum Arms in NY: pints, panels & parties

Pints, panels and parties all around. The Drum Arms in Cannes earlier this year was just that. Engaging, up close and personal, with the most pertinent industry debates. We opened The Drum Arms with superstar marketer Aline Santos from Unilever and wrapped it up with...