by E.J. Schultz | Mar 21, 2019 | Uncategorized
Interpublic's MullenLowe has added to its liquor portfolio by winning the global creative account for Grey Goose. The premium vodka brand had been at Omnicom's BBDO since 2015.Grey Goose is also tapping Publicis Sapient for global digital and social strategy.The...
by E.J. Schultz | Mar 20, 2019 | Uncategorized
Miller Lite is crashing Bud Light's "Dilly Dilly" kingdom with two new ads that escalate the ongoing marketing war between MillerCoors and Anheuser-Busch InBev.One of the spots begins with what appears to be final scene of Bud Light's "Game of Thrones" Super Bowl ad,...
by E.J. Schultz | Mar 20, 2019 | Uncategorized
Miller Lite is crashing Bud Light's "Dilly Dilly" kingdom with two new ads that escalate the ongoing marketing war between MillerCoors and Anheuser-Busch InBev.One of the spots begins with what appears to be final scene of Bud Light's "Game of Thrones" Super Bowl ad,...
by E.J. Schultz | Mar 20, 2019 | Uncategorized
Hawaiian-born craft brew Kona is about to make the biggest mainland marketing play in its 25-year history. The beer will run its first national TV ads beginning Thursday during March Madness.The spots, by agency Duncan Channon of San Francisco, continue the "Dear...
by E.J. Schultz | Mar 20, 2019 | Uncategorized
Jeremy Tucker, Nissan's VP for marketing communications and media in North America, is leaving the company as part of a larger management overhaul. His replacement is Allyson Witherspoon, the automaker's general manager for global brand engagement.The change comes as...
