by E.J. Schultz | Jul 20, 2019 | Uncategorized
An internet meme called “Kyle”–which is rising in popularity as a representation of white male aggression–does not bode well for Monster Energy drink, investment banking advisory firm Evercore ISI warned on Friday. The firm pointed to a video called “When Your Name Is...
by E.J. Schultz | Jul 11, 2019 | Advertising
The National Basketball Association has hired Twitch chief marketing officer Kate Jhaveri as its next CMO, replacing Pam El, who retired at the end of last year. Jhaveri, who will start on Aug. 15, brings a wealth of digital experience to the social-media-savvy...
by E.J. Schultz | Jul 2, 2019 | Uncategorized
Megan Rapinoe has made countless headlines during the Women’s World Cup—for scoring big for the U.S. team, but also for taking a stand against President Donald Trump. Now sports drink BodyArmor has released a new ad starring Rapinoe that will surely get under the skin...
by E.J. Schultz | Jun 26, 2019 | Uncategorized
Interpublic’s Deutsch has picked up a key global marketing assignment for Michelob Ultra as the hot-selling U.S. brew expands internationally. An Anheuser-Busch InBev spokeswoman confirmed that Deutsch “will be one of many agencies working on Ultra,” but declined...
by E.J. Schultz | Jun 25, 2019 | Uncategorized
Liquor marketer Beam Suntory is doing away with its chief marketing officer role in favor of a more powerful “president of brands” position that it will fill with Carlsberg executive Jessica Spence. Spence is making the move to Chicago-based Beam Suntory after...
