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Pepsi goes Instagram-heavy for summer campaign

Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback. The effort, called “Pepsi #Summergram” involves putting special graphics...

OMD eliminates regional president roles in streamlining move

Omnicom Group media agency OMD USA is cutting five senior executive positions, including its regional presidents and chief marketing officer role, in a streamlining move. In a statement to Ad Age confirming the cuts, the agency said the regional roles date back to...