by E.J. Schultz | May 20, 2019 | Uncategorized
Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback. The effort, called “Pepsi #Summergram” involves putting special graphics...
by E.J. Schultz | May 16, 2019 | Uncategorized
Vita Coco is apparently so desperate for attention that it is linking its product to urine. Really. The coconut water brand today launched a campaign called “Impossible to Hate” that touts a new variety positioned as tasting more like coconuts than other brands. The...
by E.J. Schultz | Apr 25, 2019 | Uncategorized
If you think corporate boards have a dearth of chief marketing officers, you’re right. A new study from executive search firm Spencer Stuart found only 26 seats among the Fortune 1000 companies are occupied by CMOs. On the latest edition of Ad Age's Marketer's Brief...
by E.J. Schultz | Apr 24, 2019 | Uncategorized
Omnicom Group media agency OMD USA is cutting five senior executive positions, including its regional presidents and chief marketing officer role, in a streamlining move. In a statement to Ad Age confirming the cuts, the agency said the regional roles date back to...
by E.J. Schultz | Apr 23, 2019 | Uncategorized
LatinWorks, one of the nation’s largest Hispanic ad agencies, is changing its name to Third Ear in a move to lure more English-language business. The rebranding, which follows a similar move by The Community a few years ago, signals a newly competitive landscape as...
