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Watch this space: When will brand integration finally take off?

Back in 1982, Reese’s Pieces and ET changed the game when it came to product placement. But with streaming services offering advertisers ever more opportunities and Netflix’s Stranger Things carving out its own place in the product pantheon,  but when are we really...

Who is Jack Ma?

The natural inclination, when considering the upward arcs of Alibaba and Amazon, is to compare the men fronting them. In doing so, there unfolds a tale of two paths which converge and cross perceptually, yet diverge consistently. Amazon’s Bezos graduated summa cum...

Sorrell’s Cannes Lions forecast

As The Drum prepares to touch down in Cannes, we look back on last year. If you want to keep up to date with the latest news, insights and opinions from Cannes Lions 2018, sign up to The Drum's daily newsletter today.  For Sir Martin Sorrell, the news that Publicis...

10 questions with… Kat Gordon, 3% Movement founder

The media and marketing sector is ultimately about people. In this weekly series, The Drum speaks to professionals across the sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of...

The client/agency relationship matters more than ever

In working on The Drum’s Creative Cities Seattle project last year, it was hard not to notice the relationship between the two main players on the project: PB &Seattle and Visit Seattle. In many meetings and conversations with Britt Fero, principal at PB& and Ali...