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How brands can stay ahead of a quickly transforming media market

As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—whether it's the Michael Jordan documentary "The Last Dance," the NFL Draft or Global Citizen’s ?Together At Home—marketers need to quickly change...

Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the...