The ice cream maker has supported the Black Lives Matter cause since 2016, and its latest message of support includes a strategic action plan.
The beverage giant experimented with digital activations during pandemic lockdowns, pointing to a greater focus on agility in the months ahead.
The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.
New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.
Rapid digital-driven insights can help meet consumers' rising expectations in the COVID-19 era.