The Mars candy brand turned its "you're not you when you're hungry" tagline on itself and nabbed more than 20,000 interactions on Twitter in its first few hours.
Available via an e-commerce site, the sweater features a built-in insulated pocket for to keep the chain's Cheddar Bay Biscuits warm.
The Bacardi-owned brand partnered with Cocktail Courier and Cooked to launch a prepared meal kit with food and cocktail pairings.
While linear TV remains important, new research assesses alternatives such as OTT, addressable and programmatic to find which channels advertisers should use.
A holiday campaign with Usain Bolt? and Allyson Felix? challenges consumers to download the Scan & Go app and make their own shopping trips?.