Love Beauty and Planet is running a centerspread ad that can be reused as holiday wrapping paper.
The double shot of entertaining content comes from PSOne, the CPG's dedicated agency within Publicis Groupe.
The QSR is tapping into the sense of smell as it continues to ramp up its lifestyle positioning.
Across TV, online and a pop-up shop, the QSR looks to deliver for the 73% of consumers that want more time with people they love this holiday season.
A jazz composer — and robots — helped the brand bring to life the G-sharp tune that rings when two glasses of its cognac are clinked.