by Dean Carroll | May 23, 2019 | HubSpot, News, traditional marketing funnel, Trust
The traditional marketing funnel is “dead” and marketers have to get used to the fact that they are trusted less than the customer referrals enabled by internet ratings and reviews, the HubSpot Asia-Pacific managing director claimed today. Speaking at the Echelon...
by Dean Carroll | May 22, 2019 | Craft, Esther Yue, FYI, McCann Worldgroup
McCann Worldgroup’s creative production arm Craft has appointed Esther Yue as its Asia-Pacific regional solutions and production operations director. She will be based in Shanghai, in China. Previously, Yue worked for the Dentsu Aegis Network and Saatchi & Saatchi in...
by Dean Carroll | May 22, 2019 | Dr Mumbo, seasong three, Singapore, STB, Westworld
Well, just when Dr Mumbo thought things couldn’t get any better for Singapore publicity-wise it has been brought to his attention that Westworld season three is going to be set (in part at least) in the Lion City. Due to the impenetrable plot twists, somewhat opaque...
by Dean Carroll | May 21, 2019 | brand building, Mumbrella Asia Finance Marketing Summit, Opinion, Singapore
“There’s going to be more change in the next five years in financial services than happened in the past 30,” said Paypal CEO Dan Schulman in November 2017, during an interview with CNBC. At a time of such disruption, it is important that financial services companies...
by Dean Carroll | May 16, 2019 | Advertising, Features, Gary Vaynerchuk, Singapore, VaynerMedia
Part 1 https://www.mumbrella.asia/content/uploads/2019/05/VIDEO-2019-05-16-14-36-22-1.mp4 Part 2 https://www.mumbrella.asia/content/uploads/2019/05/VIDEO-2019-05-16-14-40-26-1.mp4 The post Gary Vaynerchuk plans to ‘break advertising’ and to buy his own consumer brand...
