The retailer enlisted "SNL" cast member Aidy Bryant for a campaign that includes a TV spot, OOH placements and content on TikTok and Instagram.
Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form.
Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.
The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity.
The retailer that once defined American casual fashion is trying to regain attention by collaborating with one of the world's most idiosyncratic artists.