John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more.
The online platform online will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.
Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.
In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers.
Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.