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Scaling creative: Can technology make marketers’ jobs easier?

Brands are creating more content than ever. According to a study conducted by Forrester Consulting, three-quarters of marketers (77%) say they spend more time creating content than what they would prefer. However, with consumers demanding greater variety and relevance...

How Singapore marketers are leading through change

With the Covid-19 pandemic leading to seismic shifts within Singapore’s business landscape, what are marketers focusing on to help drive recovery within their organisations? The Drum and Salesforce brought together some of Singapore’s top marketing talent to discuss...