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China advertising spend to grow 7% in 2019

Advertising spend in China is forecast to increase by 7% in 2019 as the middle classes’ purchasing habits continue to fuel the market, according to Dentsu Aegis Network. China’s ad spend will reach RMB 717bn driven by digital’s ongoing growth – up 15.8% in the first...

Travel brand APT targets young boomers for luxury experiences

Young baby boomers enjoying luxury travel experiences are the focus of travel brand APT’s first brand campaign in five years. The ‘Live Fully’ campaign, which coincides with the brand’s telecast sponsorship of the Australian Open TV coverage, aims to showcase the...

Manchester City turns to e-sports to build engagement in China

Last year Manchester City became the first Premier League club to launch a FIFA Online team in China. The team, which competed in the Online Star League (FSL) included highly sought-after players such as 2017’s Most Valuable Player Zhang Jun, and Aruya and Liu Chao,...

Manchester City turns to eSports to build engagement in China

Last year Manchester City became the first Premier League club to launch a Fifa Online team in China. The team, which competed in the Online Star League (FSL) included highly sought-after players such as 2017’s Most Valuable Player Zhang Jun, and Aruya and Liu Chao,...