by Danielle Gibson | Jul 11, 2019 | Uncategorized
The Drum Digital Advertising Awards APAC 2019 are here to unearth the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world. To do this, we're bringing together industry experts from across APAC to...
by Danielle Gibson | Jul 5, 2019 | Uncategorized
The future of market research is integrating it into the creative process, says Daavid Kahn, founder and chief executive officer, Instapanel in a video interview with The Drum at Cannes Lions 2019. According to Kahn that the creative agency world has a lot to learn...
by Danielle Gibson | Jul 5, 2019 | Uncategorized
Depending on the message and assets available, LVMH wines and spirits brands’ marketing mix has to be “image-led” when it comes to print, says Véronique Louise, global branding and media director at Moet Hennessy. “It's very important for us being a premium wine and...
by Danielle Gibson | Jun 28, 2019 | Uncategorized
Everyone claims to ‘do social media’ but the experts know that it takes so much more in the way of creativity, innovation and smart planning, to get results. The Drum Social Buzz Awards were created to celebrate those who are pushing boundaries and cleverly using...
by Danielle Gibson | Jun 27, 2019 | Advertising
In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative...
