by Danielle Gibson | Aug 15, 2018 | Uncategorized
Brands will have their fair share of horror stories, as well as good experiences when it comes to brand confidence in the digital eco system. Despite that, they need to step out of their comfort zone in order to succeed and stand out says The Drum Digital Trading...
by Danielle Gibson | Aug 14, 2018 | Uncategorized
Samsung, Heineken and Hyundai have all made it into this week's Shazam chart. Heineken's Maltsmiths have dropped in at fourth place this week with a dance number, aided by Daryl Hall & John Oates's 'You Make My Dreams'. The 30 second ad follows two workers around...
by Danielle Gibson | Aug 14, 2018 | Uncategorized
It's a popular trend right now to think you're not in advertising at all. It’s almost as if the term has become a dirty word. Following the announcement of Publicis’ creative chief, Nick Law as chair of The Drum Advertising Awards inaugural judging panel, we have...
by Danielle Gibson | Aug 13, 2018 | Uncategorized
Consumer behaviour towards search is changing. Facebook, Reddit, Twitter, Yelp and even YouTube and Xbox are now reservoirs of search but how is that impacting brands? The Drum spoke to three experts from Microsoft, Acronym and Distilled, who are all on the judging...
by Danielle Gibson | Aug 13, 2018 | Uncategorized
The Drum’s global award scheme celebrates the best across digital, media, marketing and advertising industries. We have an award for just about everything. You might be asking yourself, why should I enter? What can we do for you? Check out 11 reasons why you should be...
