Craig Dempster

Identity will look different in 2021: what marketers should do to prepare

by Craig Dempster | Oct 15, 2020 | Uncategorized

Uncertainty is a certainty for 2021, but there are some clear and predictable expectations around identity that marketers can capitalize on, with the shift away from third-party cookies and other markers like Apple’s Identifier for Advertisers (IDFA). Here’s what you...

Identity will look different in 2021: what marketers should do to prepare

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