The spotlight of the campaign was - a first of its kind - offline, six-hour-long LoL competition held in Hong Kong’s Harbour City, performed in partnership with Yahoo.
The mobile gaming strategy not only piqued the interests of basketball fans and watch collectors, but also ensured accessibility anytime, anywhere.
Brand suitability is about much more than avoiding ad placements alongside obviously inappropriate content—it is about identifying the places that work for you and your brand.
MSIG’s app - which has been out for a year - is a mobile solution that allows users to apply for insurance, manage their existing policies, communicate with MSIG (including filing claims), and earn loyalty rewards.
"Purpose is not the sole pursuit of profits but the animating force for achieving them."