by Christine Powis | Jun 11, 2021 | marketing campaigns, Snapchat, Social Media Marketing, tiktok, Twitch
Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.
by Christine Powis | Jun 10, 2021 | automotive industry, cars, convenience, mobile apps, Porsche
A locally designed app that offers contactless off-street parking for Porsche drivers looks set to become the foundation for many more digital functions and part of the brand’s driving experience internationally.
by Christine Powis | Jun 8, 2021 | Coles Group, marketing careers
The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.
by Christine Powis | Jun 7, 2021 | brand strategy, brand trust, customer experience management, customer service
Two years on from its rebrand as mycar, the auto services company formerly known as Kmart Tyre and Auto Service is celebrating its growing network, evolving omnichannel customer experience and efforts to buck too-frequent impression of auto services as untrustworthy.
