by Christine Powis | Nov 1, 2021 | chief digital officer, Content Marketing, digital marketing, digital strategy, Housing Industry Association (HIA), residential housing, sitecore
Bricks and mortar are going ever more digital as the Housing Industry Association’s (HIA) traditionally face-to-face membership business model transforms off the back of a website overhaul.
by Christine Powis | Oct 29, 2021 | accommodation, brand strategy, ecommerce, hotels, rebrand, rebranding
Known internally as ‘the doors’, SiteMinder’s swinging new logo is all about opening up opportunities and efficiencies for accommodation providers who want to open doors to more guests and deliver more personalised customer journeys.
by Christine Powis | Oct 27, 2021 | Aberdeen Group, discounts, loyalty programs, market research, rewards programs
Organisations using reward-based promotions get 8.6 per cent better return on marketing investment (ROMI) compared with firms using discount promotions, according to new international research by Aberdeen Research.
by Christine Powis | Oct 21, 2021 | CMO role, CMO50, CMO50 2021, marketing leadership
The trend for brands to become the publishers of the future is already a reality at Adore Beauty. Each week, Adore publishes between seven and ten articles online, a few 10-to-20 minute videos on Youtube and hundreds of social media posts as well as multiple...
by Christine Powis | Oct 14, 2021 | ActiveCampaign, digital marketing, Email Marketing, marketing automation
When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent.
