by Chris Sutcliffe | May 7, 2020 | Advertising
Over my 20-year career I have been very fortunate to be involved in pioneering projects that have come to shape digital marketing. In that time I saw the birth of paid search, shopping and affiliates at Yahoo and Kelkoo, behavioural targeting with Tacoda, algorithmic...
by Chris Sutcliffe | May 5, 2020 | Uncategorized
Investing in relationships with consumers has never been more critical to the growth of e-commerce businesses. As the Coronavirus crisis deepens, new data has found, 90% of consumers say they are now shopping more online. What we are buying and where we are buying it...
by Chris Sutcliffe | Apr 29, 2020 | Uncategorized
Now more than ever, it’s obvious that agencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that...
by Chris Sutcliffe | Feb 18, 2020 | Uncategorized
The latest results from the JFDI New Business Barometer, based on research from Opinium, demonstrate that agencies of all sizes are altering their priorities in response to industry trends. The report, based on a survey of 126 new business respondents in UK agencies,...
by Chris Sutcliffe | Feb 17, 2020 | Uncategorized
The creative industries help to define the look of an era. As much as architecture and literature have an enormous impact, the style and flavour of a decade is primarily decided by the creatives. While that’s a privilege, it is also a responsibility that means...
