by Chris Sutcliffe | Oct 26, 2021 | Uncategorized
At Frances Haugen’s testimony to the UK parliament, the Facebook data scientist-turned-whistleblower reiterated that engagement-based ranking algorithms incentivize the creation and dissemination of extremist content. Speaking to a select committee looking at the...
by Chris Sutcliffe | Oct 22, 2021 | Uncategorized
Is there a danger that brands focus too much on the big picture when they go global and don’t take advantage of local factors? As part of The Drum’s Globalization Deep Dive, we ask whether they might need to think small to succeed. The Big Idea is the bedrock of many...
by Chris Sutcliffe | Oct 22, 2021 | Uncategorized
Is there a danger that brands focus too much on the big picture when they go global and don’t take advantage of local factors? As part of The Drum’s Globalization Deep Dive, we ask whether they might need to think small to succeed. The Big Idea is the bedrock of many...
by Chris Sutcliffe | Oct 21, 2021 | Uncategorized
As rumors abound that it's a takeover target for Paypal, Pinterest is scaling up its social commerce capabilities for users and brands. Chief marketing officer Andrea Mallard tells us why the platform is pinning its commercial future on retail. Pinterest’s users see...
by Chris Sutcliffe | Oct 21, 2021 | Uncategorized
Social commerce is having a moment, driven by the tech that allows users to purchase directly from a social feed. It’s a testament to both the boom in e-commerce over the previous two years, and the ability of social platforms to quickly cater to their users’ needs....
