Select Page

The whys and hows of zero-based budgeting for marketers

This December 5th, The Drum Network is running a breakfast event in Birmingham dedicated to exploring budget and remuneration models. For more information, click here. Zero-based budgeting (ZBB), a tool designed to keep costs low and profit margins high, is still a...

Shaping the digital fans in 2020

The Drum takes a look at some of the most innovative sports stories changing the fan experience.  From the recent howls of derision from aggrieved football fans over the use of the video assistant referee (VAR), you’d think that the intrusion of technology into sport...

Vox pop: How to defend brand image in a world of values

Brands are increasingly being pressured to take a stand on cultural issues, though the challenges that come with this are sometimes rather tricky. How are agencies adapting to this need to promote a brand’s values while protecting its image? We asked our Drum Network...