by Chris Sutcliffe | Dec 2, 2019 | Uncategorized
This December 5th, The Drum Network is running a breakfast event in Birmingham dedicated to exploring budget and remuneration models. For more information, click here. Zero-based budgeting (ZBB), a tool designed to keep costs low and profit margins high, is still a...
by Chris Sutcliffe | Nov 27, 2019 | Uncategorized
The Drum takes a look at some of the most innovative sports stories changing the fan experience. From the recent howls of derision from aggrieved football fans over the use of the video assistant referee (VAR), you’d think that the intrusion of technology into sport...
by Chris Sutcliffe | Nov 11, 2019 | Uncategorized
Brands are increasingly being pressured to take a stand on cultural issues, though the challenges that come with this are sometimes rather tricky. How are agencies adapting to this need to promote a brand’s values while protecting its image? We asked our Drum Network...
by Chris Sutcliffe | Nov 1, 2019 | Uncategorized
The Drum Agency Business Awards are designed to reward those agencies who are demonstrating that they’re the best in the field not just at winning work, but at setting a gold standard for working practices. Whether that’s blazing a trail for the rights of their...
by Chris Sutcliffe | Aug 29, 2019 | Uncategorized
As tech stacks grow in size and functionality, so too do their level of complexity. In previous articles in The Drum’s Martech Heroes series, we heard how much effort is expended on ensuring that firms research and purchase the right tools to bolster their existing...
