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What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard to imagine a situation in which any brand with a human element wouldn’t need to incorporate a PR strategy into its wider marketing efforts. Over the past few years, however, the two...

The Drum Network Podcast: Empathy and lockdown

In this first episode of The Drum Network podcast, editor Chris Sutcliffe and representatives of Network members discuss how remote working has changed the relationship between agency and client. We also discuss how the Covid-19 crisis has turned on the industry's...

The Drum webinar: using data to exceed client expectations

Now more than ever, it’s obvious that agencies are having to meet client expectations with fewer resources than in the past. The speed with which the industry moves has accelerated, and while tech allows us to collaborate and create campaigns at lightning speed, that...