by Chris Pitt | May 22, 2019 | Uncategorized
In July last year, Google updated its Search Quality Rating Guidelines. Used by more than 10,000 humans to rate the quality of search results, these guidelines offer invaluable insights on how e-commerce brands can meet Google’s criteria for expertise,...
by Chris Pitt | Mar 7, 2019 | Advertising
Voice search has been around for a while now – it’s no longer a novel concept. However, much marketing talk has been focused on how to negotiate with Google’s voice assistant, now powering a billion of devices. But, ‘OK, Google’ isn’t the only way to search for...
by Chris Pitt | Feb 21, 2019 | Uncategorized
Content fatigue isn’t a new term in the industry, it has been regularly re-surging since 2015 as customers' attention continues to become an ever-scarce commodity. The average adult already spends 5.9 hours per day engaging with digital media, but they still don’t...
by Chris Pitt | Oct 16, 2018 | Uncategorized
Some say marketing is an art. Sure, being creative with your slogans, copywriting and other marketing collateral is important but the ‘art’ component should not extend to areas where it does not belong. Creatively brainstorming your product pricing strategy or your...
