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Voice search optimisation for Alexa, Siri and Cortana

Voice search has been around for a while now – it’s no longer a novel concept. However, much marketing talk has been focused on how to negotiate with Google’s voice assistant, now powering a billion of devices. But, ‘OK, Google’ isn’t the only way to search for...

Let's use data science to overcome content fatigue

Content fatigue isn’t a new term in the industry, it has been regularly re-surging since 2015 as customers' attention continues to become an ever-scarce commodity. The average adult already spends 5.9 hours per day engaging with digital media, but they still don’t...

How machine learning is helping marketers get the edge

Some say marketing is an art. Sure, being creative with your slogans, copywriting and other marketing collateral is important but the ‘art’ component should not extend to areas where it does not belong. Creatively brainstorming your product pricing strategy or your...