The push includes custom content on linear and digital channels and sees Wendy's deepening its partnership with a show that's become a frequent brand partner.
CMO Ryan Ostrom explained how the fast-food chain ensured its brand voice was heard in collaboration with a singer who has become a star on TikTok.
The executive was reportedly frustrated by Facebook's controversies and being passed over for a new chief business officer role.
Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media.
The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.