Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.
The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach.
The star-studded event highlighted the newly merged company's content but didn't offer details about its proposed combined streaming platform.
Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.