Along with creating frequent and exclusive content, the partnership puts TikTok's logo on player jerseys, the first joint patch sponsorship of a professional men's and women's soccer team in the U.S.
The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.
Nearly half of CMOs think changing economic conditions will spur a positive impact on performance, while nearly two-thirds say it's unlikely they'll bring more agency work in-house in 2021.
The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.
The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.