The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game.
Less travel and in-person shopping could mean fewer moments for fast food, but savvy restaurant brands still have opportunities to join in on the season.
Aligning its internal and external strategies around consumers and purpose, the CPG plans to move beyond "cautious" data-driven tactics — even as it puts a premium on first-party data.
Nearly half of paid display ads on the platform impact sales elsewhere, further demonstrating the new omnichannel reality of shopping and advertising.
Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.