Maryland's Culture Brands will have a large remit as the automaker seeks to reach and engage African American audiences more effectively.
With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities.
With a new Creator Marketplace, Snap will connect advertisers with creators on Snapchat while Twitter's partnerships will better reach younger viewers.
Paid social will remain a key strategy, while advertisers plan to ramp up spending on podcasts, e-commerce and video, per a survey by Advertiser Perceptions.
Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers.