The holding company's journey to boost DEI is helping to level the media selection playing field for diverse creators.
Cliqz will offer monetization opportunities through brand partnerships and is being tested by top creators including the D'Amelio family.
The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity.
Developing and deploying contextual ads requires a robust approach by brands and agencies, executives at Advertising Week said.
Detroit-based Ignition Media Group will serve as a “sounding board” on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep.