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What we learned from selling an NFT

This week, as part of our Deep Dive into Retail, The Drum decided to experiment in the world of blockchain and NFTs, selling one of our classic magazine covers in an auction. As the sale comes to an end, we dissect the process and what we think it means for marketing...

What we learned from selling an NFT

This week, as part of our Deep Dive into Retail, The Drum decided to experiment in the world of blockchain and NFTs, selling one of our classic magazine covers in an auction. As the sale comes to an end, we dissect the process and what we think it means for marketing...