by Charlotte McEleny | Apr 18, 2019 | Uncategorized
Coca-Cola has introduced a new framework for integrated marketing communications, called integrated brand experience (IBX), as a pilot in South East Asia, part of a strategy to modernise the way it markets to potential customers. With habits becoming increasingly...
by Charlotte McEleny | Apr 16, 2019 | Uncategorized
Thai e-commerce brand JD Central’s Valentine’s Day campaign let people drop gift hints to their partners via a chatbot that sent targeted ads. The campaign came from an insight that politeness meant that many girls were not getting the present they wanted, but with ad...
by Charlotte McEleny | Apr 15, 2019 | Uncategorized
It’s 2019, and the mobile-first Asian Pacific traveller is fast becoming a reality. Singapore, in particular, has seen over 40% growth year-on-year in mobile travel bookings. Coupled with the fact that the region’s households now make up one in three global travelling...
by Charlotte McEleny | Apr 15, 2019 | Uncategorized
Australian Futures Project has enlisted Isobar and Cox Inall Change to create a service that helps Australian voters find the candidates that most align to their concerns. The ‘Perfect Candidate’ website uses 30 months of data from over 125,000 Australians to try to...
