by Charlotte McEleny | Feb 11, 2021 | Uncategorized
To kick off a thought leadership series between The Drum and The Secret Little Agency (TSLA)’s editorial and research desk Junk, The Drum speaks to TSLA managing partner Sorcha John and partner, head of strategy of TSLA and Mother Shanghai, Eunice Tan, about running a...
by Charlotte McEleny | Feb 9, 2021 | Uncategorized
Any marketer predicting CTV’s rise as a media power prior to 2020 will be feeling vindication as our lockdown behaviours propelled habits towards digital content on the big screen. To understand what this means for marketers in 2021, Double Verify and Channel 4 spoke...
by Charlotte McEleny | Feb 9, 2021 | Uncategorized
Any marketer predicting CTV’s rise as a media power prior to 2020 will be feeling vindication as our lockdown behaviours propelled habits towards digital content on the big screen. To understand what this means for marketers in 2021, DoubleVerify and Channel 4 spoke...
by Charlotte McEleny | Feb 3, 2021 | Uncategorized
For many, Chinese New Year 2021 will be very different from any other that has come before. But will brands be taking a different turn too? As marketers tread into new territory with their ads this year, you can keep up to date with the best Chinese New Year creative...
by Charlotte McEleny | Feb 3, 2021 | Uncategorized
Key trends for this year include marketing with purpose, tapping into the culture at the speed of life and being personalised, according to Southeast Asia’s top brands on Twitter. The Drum and Twitter have brought together three of the winners of last year’s...
