by Charlotte McEleny | Jul 1, 2020 | Uncategorized
While most countries are beginning to restart economic activity, for many businesses the last few months have been tough, as lockdown measures cut into supply chains, retail channels and working practices. In response, brands of all size and digital maturity have...
by Charlotte McEleny | Jun 30, 2020 | Uncategorized
As one of China’s biggest e-commerce brands, JD.com found itself in the middle of the coronavirus pandemic with consumer need for its products and services growing during the lockdown. However, the retailer stuck to a guiding principle that it would only do anything...
by Charlotte McEleny | Jun 29, 2020 | Uncategorized
The rate and scale of people’s connectivity mean we are now in an ‘era of live’, says Iris, and the implications for brands and society are not to be underestimated. Speaking at The Drum’s Can-Do Festival Predictions Series, Iris chief strategy officer Ben Essen and...
by Charlotte McEleny | Jun 26, 2020 | Uncategorized
Amid the turbulent social and economic factors this year has presented so far, the needs that clients have of their agencies are changing frequently, with marketers at IAG and Coca-Cola saying the client-agency relationship has never been more important. The economic...
by Charlotte McEleny | Jun 24, 2020 | Uncategorized
Creative industry heavyweights Gary Tranter and David Mayo are joining data agency Audience DNA (ADNA), part of a mission to reinvent the research agency. The move sees Mayo and Tranter working together once more, having both spent time at Ogilvy in APAC running some...
