by Charlotte McEleny | Dec 6, 2019 | Uncategorized
Facebook has filed a suit against Hong Kong-based ILikeAd Media International Company Ltd. and individuals Chen Xiao Cong and Huang Tao for using its ads to deceive people into installing malware. According to a post from Facebook’s platform enforcement team, the...
by Charlotte McEleny | Dec 3, 2019 | Uncategorized
A new council has been formed, comprising of senior executives from major media businesses, as part of the Singapore government-led Singapore Media Festival. The Media International Advisory Council will convene annually as part of the festival and the inaugural group...
by Charlotte McEleny | Dec 3, 2019 | Uncategorized
WeChat is the world’s fastest-growing brand, after clocking up 1540% 5-year brand value growth (75% CAGR), according to the latest report by Brand Finance. The report works by tallying the growth rate of different brands, against the Brand Finance database that ranks...
by Charlotte McEleny | Nov 26, 2019 | Uncategorized
TikTok and UN Women have come together to raise awareness of violence against women in India, in a campaign called #KaunsiBadiBaatHai. The campaign is part of a wider initiative that kicked off on 25 November called ‘Orange The World’, which promotes 16 days of...
by Charlotte McEleny | Nov 25, 2019 | Uncategorized
Japan Airlines (JAL) has launched a campaign that uses personalisation across an individual’s preferences, intent and the relevance of the platform. To do this, the brand has tasked Ogilvy with creating dynamic creative and Mindshare Singapore to take on the media...
