by Charlotte McEleny | Jun 23, 2021 | Uncategorized
The pandemic was a catalyst for Facebook to accelerate its plans around commerce, specifically launching its Shops service last year. The Drum spoke to Dan Neary, Facebook’s vice-president of APAC, as the social giant launches new products around commerce, committing...
by Charlotte McEleny | Jun 21, 2021 | Uncategorized
With the retiring of the cookie on the horizon, it has forced the digital marketing industry to reappraise the levers that drive marketing performance. The Drum spoke to DoubleVerify and Johnson & Johnson at The Drum Creative Transformation Festival to find out what...
by Charlotte McEleny | Jun 18, 2021 | Uncategorized
Few industries are operating at the speed that gaming is right now. Accelerated by consumer adoption, marketers in all aspects of the gaming world are having to scale up their efforts to keep pace. The Drum and Celtra brought together gaming marketing leaders to...
by Charlotte McEleny | Jun 17, 2021 | Uncategorized
The place that automation has within creativity has been debated for some time. As creatives and designers are under more pressure to drive speed and scale, it is time to find an answer once and for all. The Drum and Celtra brought marketers from APAC’s digital-first...
by Charlotte McEleny | Jun 15, 2021 | Uncategorized
With consumers now more than comfortable with e-commerce and most brands having the basics set, it’s time to fast forward commerce strategies. And the missing ingredient for most organisations is joy, according to Facebook. The Drum has had a sneak peek at Facebook’s...
