by Charlotte McEleny | Oct 26, 2021 | Uncategorized
CTV offers the promise of blending the best of TV and digital but what’s innovation is coming down the line? The Drum and Unruly brought together a panel of experts from APAC to find out how brands and agencies can benefit from the fast evolving CTV space. The real...
by Charlotte McEleny | Oct 19, 2021 | Uncategorized
When it comes to global domination, Lego has succeeded where other brands have failed. As part of The Drum’s Globalization Deep Dive, we catch up with the brand’s chief product and marketing officer, Julia Goldin, who tells us how it balances creative marketing in...
by Charlotte McEleny | Oct 18, 2021 | Uncategorized
Anyone in charge of digital ad spend knows all too well the inevitability of change, but there are some topics that are especially front of mind for digital leaders today. The Drum and Oracle recently ran a survey with readers and found first-party data, brand safety,...
by Charlotte McEleny | Oct 18, 2021 | Uncategorized
Data is the new 'glue' that will hold together the evolution of marketing and this future, itself, is being redefined at a breakneck speed. The fast-evolving trends on data and privacy are keeping marketers on their toes constantly as they get ready for a cookie-less...
by Charlotte McEleny | Oct 18, 2021 | Uncategorized
Clients and agencies are on different planets when it comes to how they perceive the effectiveness of the briefing process, according to research. The study, a collaboration between leading Australian strategists Matt Davies and Pieter-Paul von Weiler and research...
