by Charlotte McEleny | Sep 17, 2019 | Uncategorized
Global drinks group Heineken has inked a deal with South-East Asia’s ‘superapp’ Grab to use its services around mobility, food, delivery and payment, getting it across the ‘last mile’ to its customers. Grab said the deal is the first of this nature, in which a brand...
by Charlotte McEleny | Sep 10, 2019 | Uncategorized
Jack Ma has officially stepped down from Alibaba, leaving the business by writing a poem dedicated to its home of Hangzhou. The Chinese internet entrepreneur and one of Alibaba’s founders announced that he’d be stepping down last year, timed with the internet giant’s...
by Charlotte McEleny | Aug 8, 2019 | Uncategorized
Singapore Press Holdings, like many traditional publishers, is seeking new ways to make money from its digital channels. The Singapore publishing giant has recently sought the help of Polar to implement a new ad format for social display, which allows brands to embed...
by Charlotte McEleny | Aug 7, 2019 | Uncategorized
Skincare brand Pond’s recently launched an AI chatbot that matches people to the right skin products and found that it delivered better results compared to its existing digital channels. While it does not mean that Pond’s will shift all its energy and funds into...
by Charlotte McEleny | Aug 6, 2019 | Uncategorized
Skincare brand Pond’s recently launched an AI chatbot that matches people to the right skin products and found that it delivered better results compared to its existing digital channels. While it does not mean that Pond’s will shift all its energy and funds into...
