by Charlotte McEleny | Sep 17, 2021 | Uncategorized
For markets like Singapore experiential marketing is on the cusp of a renaissance, as a move to normality is driving consumer demand for more sensory ad experiences. The Drum and Stellar Ace have brought together leaders from the Singapore marketing industry to find...
by Charlotte McEleny | Sep 16, 2021 | Uncategorized
According to a joint report by AppsFlyer and TikTok, video accounts for 40% of all programmatic ad spend in South East Asia, representing a major shift in investment for advertisers. Yet there’s still a considerable opportunity for brands that is being missed due to...
by Charlotte McEleny | Aug 25, 2021 | Uncategorized
The first in a series of savvy marketer guides, brought to you by The Drum and MoPub, looks at how brands can finally connect mobile ad investment with the time people spend on their devices. The investment in mobile, while growing comfortably over the past decade,...
by Charlotte McEleny | Aug 20, 2021 | Uncategorized
This week, as part of our Deep Dive into Retail, The Drum decided to experiment in the world of blockchain and NFTs, selling one of our classic magazine covers in an auction. As the sale comes to an end, we dissect the process and what we think it means for marketing...
by Charlotte McEleny | Aug 20, 2021 | Uncategorized
This week, as part of our Deep Dive into Retail, The Drum decided to experiment in the world of blockchain and NFTs, selling one of our classic magazine covers in an auction. As the sale comes to an end, we dissect the process and what we think it means for marketing...
