by Charlotte McEleny | Nov 27, 2020 | Uncategorized
In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success. Speaking during a fireside chat at The Drum’s Digital...
by Charlotte McEleny | Nov 25, 2020 | Uncategorized
While businesses across Asia continue to navigate this challenging period, it’s important for them to see the changing needs of their customers as opportunities to thrive and emerge from this pandemic stronger. Salesforce’s sixth edition of the ‘State of Marketing’...
by Charlotte McEleny | Nov 25, 2020 | Uncategorized
The ‘holy grail’ of marketing is to get personalisation through effective use of data, and understanding how to do that in a way that has privacy and consumer experience at its heart is one of the biggest challenges marketers face. In a year that’s accelerated the...
by Charlotte McEleny | Nov 24, 2020 | Uncategorized
People have had enough of 2020. That’s clear the world over. But as the year turns into the next, some of the biggest consumer marketing opportunities reach their calendar cycle and it has left many marketers unsure of how to play it. For luxury brands, it's even more...
by Charlotte McEleny | Nov 23, 2020 | Uncategorized
In media, the need to adopt new technology is an omnipresent pressure and one that leaves many publishers, brands and agencies alike, pressed for time. Digital technology platform PubMatic and online media brand 9GAG believe that publishers specifically are missing a...
