by Charlotte McEleny | Oct 10, 2018 | Uncategorized
The latest in The Drum’s Director’s Chair series is director Pamela Romanowsky, who has made feature films including The Adderall Diaries and ads for many brands, including Dove. In this interview, Romanowsky discusses her urge to work on a big automotive campaign,...
by Charlotte McEleny | Oct 8, 2018 | Uncategorized
Agencies need to talk the language of clients, while going from zero to one hundred on bravery instead celebrating incremental success, could also push clients away from brave work, says DDB global chief executive officer Wendy Clark. Clark, one of the few agency...
by Charlotte McEleny | Oct 2, 2018 | Uncategorized
“Obviously it was the hardest business decision we needed to make but, on the other hand, it just happened because Sir Martin [Sorrell] moved faster, was more aggressive and had a more ambitious plan for everyone. We had about 24 partners within MediaMonks, so it...
by Charlotte McEleny | Sep 25, 2018 | Uncategorized
Brands and businesses must remember what the internet was made for - connecting people - says Facebook’s global creative director Andrew Keller. Keller joined Facebook as global creative director in 2016, after having been chief exec and executive creative director at...
by Charlotte McEleny | Sep 24, 2018 | Uncategorized
M&C Saatchi Mobile is dropping its mobile-focused name for M&C Saatchi Performance, in order to better reflect the fact that people are now device agnostic. The repositioning aims to particularly reflect the modern world's ‘hyperconnectivity’ as connected devices and...
