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Why innovation should power the Marketer’s 2021 planning

While businesses across Asia continue to navigate this challenging period, it’s important for them to see the changing needs of their customers as opportunities to thrive and emerge from this pandemic stronger. Salesforce’s sixth edition of the ‘State of Marketing’...

WPP leaders on the future of data in APAC

The ‘holy grail’ of marketing is to get personalisation through effective use of data, and understanding how to do that in a way that has privacy and consumer experience at its heart is one of the biggest challenges marketers face. In a year that’s accelerated the...