by Charlotte McEleny | Jul 12, 2019 | Uncategorized
Nissin Brazil is borrowing from classic Japanese cinema styles in its latest ad that sees a Godzilla-like ex-TV star ‘monster’ that has moved from Japan to Brazil in search of a new job. In recognition of the popularity of the Japanese brand’s instant noodles in the...
by Charlotte McEleny | Jul 11, 2019 | Uncategorized
TheAsianparent has completed a major Series C funding round, led by Fosun and joined by JD.com, ATM Capital, Redbadge Pacific and WHG Holdings. The latest funding round will be used to expand the brand into new markets outside of South East Asia, including launching...
by Charlotte McEleny | Jun 27, 2019 | Advertising
Alibaba has made a major move in increasing the opportunity for foreign brands to sell to Chinese consumers, with its first Tmall website in the English language. The website explains how brands can set up stores on the e-commerce platform, via its flagship store...
by Charlotte McEleny | Jun 17, 2019 | Uncategorized
Detergent brand Ariel wants to make the team jersey a lucky charm as Indian support swells for the Cricket World Cup. The #2011Dobara campaign calls on supporters of the national team to dig out the team colours from the last victory celebrations in 2011, using it as...
by Charlotte McEleny | Jun 14, 2019 | Uncategorized
Hanson Robotics is the creator of Sophia, a social humanoid robot that also happens to be the first United Nations Development Programme Innovation Champion. Hanson Robotic’s chief executive officer Jeanne Lim, an ex-marketer at brands including Dell and Cisco, has...
