Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
Growing multiple brands under one umbrella allows companies to more effectively and efficiently scale them by providing resources and knowledge.
A year after its deal with Schick owner Edgewell was called off, the company behind Harry's, Flamingo, Cat Person and Headquarters is expanding.
The 120-year-old department store has welcomed in some of the hottest digitally native brands, from Bonobos to Everlane, all in an attempt to grow with its consumer.
The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels.