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Seven reasons your smart shopping campaigns aren’t performing

Smart Shopping is Google’s automated campaign system for promoting products in search listings. It uses machine learning to show ads across Search, Display and remarketing campaigns to maximize conversion value and optimize performance on your behalf. In principle...

Five ways you could be wasting your Google Ads spend

Google Ads is the fastest way to bring quality traffic to your website, but maximizing the return on your ad spend isn’t easy. There are endless approaches, campaign settings and external factors that can cause you to waste valuable budget and, today, we’re addressing...

Google’s retail guide for bouncing back in 2021

The Covid-19 pandemic disrupted the retail industry more than any event in recent history, and it also accelerated the drive toward online shopping. According to data from Google, retail searches grew at a rate over three times higher in Q4 2020 than the previous...

3 reasons eBay ads are so awesome

eBay Ads has launched an innovative advertising platform that ditches cookies in favour of a new programmatic targeting system. By delving into its hoard of user data, the e-commerce giant can deliver ads with greater accuracy, based on interest and intent, while...

What’s the difference between remarketing and retargeting?

A lot of PPC advertisers use the terms remarketing and retargeting interchangeably. However, these are two distinct strategies and it’s important to understand the difference if you’re going to use them both effectively. While they have their similarities, remarketing...