by Cadi Jones | Mar 31, 2021 | Uncategorized
Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. She’s now taking these efforts wider, this week detailing what drove the ecommerce boom and how it will change the face of...
by Cadi Jones | Jan 26, 2021 | Uncategorized
Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. Here, she lays down how adtech firms can weather coming regulatory and cookie changes soon to rock the industry. We're all...
by Cadi Jones | Dec 2, 2020 | Uncategorized
Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. She’s now taking these efforts wider to quickly, and clearly, explain the space for those of us lacking a jargon thesaurus or...
by Cadi Jones | Apr 27, 2020 | Uncategorized
The biggest change you can make as a media seller or buyer, is not necessarily the most glamorous. Supply path optimisation (SPO) and its cousin, demand path optimisation (DPO) had a bit of a moment in the calm before the cookiepocalypse storm, but have subsequently...
by Cadi Jones | Feb 11, 2020 | Uncategorized
Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market...
