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How e-commerce might function on a cookie-less web

Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. She’s now taking these efforts wider, this week detailing what drove the ecommerce boom and how it will change the face of...

How to steer your adtech ship through the coming storm

Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. Here, she lays down how adtech firms can weather coming regulatory and cookie changes soon to rock the industry. We're all...

How to understand what adtech experts say about programmatic

Cadi Jones, commercial director EMEA at adtech software experts Beeswax, is often tasked with demystifying digital advertising for marketers. She’s now taking these efforts wider to quickly, and clearly, explain the space for those of us lacking a jargon thesaurus or...