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Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street...

Droga5’s implied price tag? $475M

When Accenture Interactive announced its deal to buy creative powerhouse Droga5 last month, the price tag remained a question mark. We now have a likely answer: about $475 million. That valuation can be inferred from the May 23 filing for an initial public offering by...