Ad Age's “Downtime Opportunity: 2020 Edition” white paper examines marketing, product and media innovation from the Great Depression to the great coronavirus pandemic.
Internet ventures from Amazon to Wayfair are driving U.S. ad and marketing spending, according to Ad Age's 65th annual Leading National Advertisers report.
Amazon last year spent about $21,000 per minute on advertising and promotion, and it's now the nation's biggest advertiser. Ad Age analyzes Amazon's ad and promotion spending over the past 25 years.
The math behind Mark Penn's MDC merger pitch.
Advertising, public relations and related services cut 900 jobs in May, but that is far below the 38,500 ad jobs lost in April.