by Brad Howarth | Jan 8, 2019 | customer engagement, digital advertising, digital marketing, Finder, King Kong, marketing strategy, Microsoft, Search Marketing, SEMrush, ThoughtWorks, village cinemas, voice-activated devices
When Google first demonstrated its Duplex service in mid-2018, it stunned the world by making relatively complex bookings over the telephone using a system that sounded very close to how a human might sound. It also breathed new interest into a technology that has...
by Brad Howarth | Jan 7, 2019 | dark data, data analytics, data-driven marketing, digital marketing, WP Engine
There is no shortage of marketplaces to satisfy the appetites of the most data-hungry organisations. But for some, their efforts might be better directed at utilising the data they already have right under their noses.
by Brad Howarth | Jan 7, 2019 | dark data, data analytics, data-driven marketing, digital marketing, WP Engine
There is no shortage of marketplaces to satisfy the appetites of the most data-hungry organisations. But for some, their efforts might be better directed at utilising the data they already have right under their noses.
by Brad Howarth | Jan 2, 2019 | brand strategy, Corporate social responsibility, Guinness World Records, marketing strategy
Utter the phrase ‘world record attempt’ in anything other than a sporting contest and the immediate connection is to Guinness World Records and the eponymous book that records them.
by Brad Howarth | Dec 31, 2018 | artificial intelligence (AI), B2B marketing, Bluewolf, crm, data-driven marketing, digital marketing, LinkedIn, marketing automation, marketing leadership, marketing strategy, marketing technology, martech, Oracle, SalesPreso
We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.
