What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.
The long-term impact of the COVID-19 lockdown on the Australian events industry won’t be known for some time, but one immediate outcome is the rapid rise in interest in virtual conferences.
?With so many physical events now being cancelled, many organisations are turning to virtual platforms to retain at least a semblance of presence and engagement. But as anyone who has ever attended a virtual event knows, a successful experience requires more than just...
The emergence of service-based delivery models in what were previously product sales categories has been one of the key sales trends of the 2010s.
Most campaigns are designed to be noticed, but every now and again a campaign attracts attention for all the wrong reasons.