by Brad Howarth | Nov 16, 2018 | brand strategy, CMO role, DXC Technology, marketing strategy
When it comes to the digital transformation of your organisation, who would you rather trust – an organisation that has helped others to transform, or one that has also transformed itself?
by Brad Howarth | Nov 15, 2018 | B2B marketing, Carlton & United Breweries, customer engagement, customer experience management, ecommerce, SAP
Providing exceptional customer service is often spoken of in a consumer context, but it is wise to remember business customers are people too.
by Brad Howarth | Nov 14, 2018 | digital marketing, Event Cinemas, marketing strategy, MultiConnexions, Social Media Marketing, WeChat
In the era of audience fragmentation, marketers should be leaving no stone unturned when it comes to reaching their intended targets. And it turns out one of the most effective social marketing tools could actually be hiding in plain sight.
by Brad Howarth | Nov 13, 2018 | AFL, chatbots, customer engagement, customer experience management, fan engagement
In an era where making things easy for the customer has become paramount, it is not surprising to see many brands turning to chatbots to resolve customer queries quickly.
by Brad Howarth | Nov 9, 2018 | adtech, advertising technology, digital advertising, digital marketing, marketing technology, Monash University, Search engine marketing, SEMrush
Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.
