by Brad Howarth | Oct 9, 2019 | artificial intelligence, chatbots, conversational AI, customer engagement, customer experience management, self-service
Picture a Venn diagram containing the words ‘fast’, ‘cheap’ and ‘good’ in three separate circles. Conventional wisdom suggests the best any organisation can hope to achieve when designing a product or service is two out of three. If you want something fast and cheap,...
by Brad Howarth | Oct 8, 2019 | artificial intelligence, brand strategy, chatbots, emerging technology, fan engagement, Sydney Sixters
Australian consumers are known for their love of sport. But for any new team that wants to build an audience, establishing a brand among so much competing noise can be a difficult challenge.
by Brad Howarth | Sep 27, 2019 | CMO Momentum 2019, leadership, marketing leadership, psychology
The science of psychology has long and deep associations with marketing, but it also offers a lot to marketers as leaders within their organisations.
by Brad Howarth | Sep 27, 2019 | brand strategy, CMO Momentum 2019, marketing leadership, weight watchers
The desire to take brands into new territories can be hard to resist for marketers, especially when the reasons for doing so are compelling. But it is also possible to extend a brand faster than customers can adapt.
by Brad Howarth | Sep 26, 2019 | Acoustic, artificial intelligence, digital marketing, IBM, marketing technology, martech, personalisation
Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the...
