When it comes to the digital transformation of your organisation, who would you rather trust – an organisation that has helped others to transform, or one that has also transformed itself?
Providing exceptional customer service is often spoken of in a consumer context, but it is wise to remember business customers are people too.
In the era of audience fragmentation, marketers should be leaving no stone unturned when it comes to reaching their intended targets. And it turns out one of the most effective social marketing tools could actually be hiding in plain sight.
In an era where making things easy for the customer has become paramount, it is not surprising to see many brands turning to chatbots to resolve customer queries quickly.
Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.