by Brad Howarth | Jul 3, 2020 | chief digital officer, coronavirus, COVID-19, digital strategy
The COVID-19 crisis forced thousands of businesses across Australia to either fundamentally re-evaluate their business model or risk shutting up shop for good. But at Vision Personal Training, it’s served to stimulate digital transition that could have long-term...
by Brad Howarth | Jun 29, 2020 | CMC Markets, CMO role, coronavirus, COVID-19, marketing leadership, marketing strategy
There are few marketers who haven’t seen their plans derailed by COVID-19. Even for those brands that have traded successfully during this period, success has usually come as the result of being able to flex marketing programs quickly to suit changing conditions.
by Brad Howarth | Jun 18, 2020 | coronavirus, COVID-19, customer engagement, digital marketing, Hospitality, marketing strategy, Social Media Marketing
As Australian businesses begin to emerge from the COVID-19 lockdown, there’s a growing trend suggesting those best placed to recover quickly are the ones who stayed engaged with their customers throughout.
by Brad Howarth | Jun 5, 2020 | Advertising
Many Australian children have grown up with posters of their favourite sports stars taped to their walls. Fifteen recipients of the Australian of the Year honour have had a background in sport, and sports stars are perennial favourites as ambassadors and spokespeople...
by Brad Howarth | Jun 2, 2020 | coronavirus, COVID-19, event marketing, marketing strategy, sponsorships, sports marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
