by Brad Howarth | Jan 5, 2021 | data-driven marketing, digital marketing, marketing technology, MYOB, personalisation, Segment
It seems even technology companies can run into customer management data issues. According to MYOB head of product and platform Jay Nawaz, product diversity had led to customer information residing in different places, which was causing problems for the company’s...
by Brad Howarth | Jan 4, 2021 | chief digital officer, digital strategy, identity management, mastercard, optus
In the race to make interactions digital, one aspect of transacting has remained stubbornly troublesome – identity.
by Brad Howarth | Dec 18, 2020 | brand purpose, marketing campaigns, marketing strategy
Grapevines may be incredibly fickle plants, but as 2020 has shown, grape growers cannot afford to be so demanding.
by Brad Howarth | Dec 15, 2020 | brand refresh, brand strategy, marketing strategy, SPC
With a history that stretches back over 100 years, SPC has been a familiar brand in Australian pantries and on supermarket shelves. But the company had languished in recent years following its acquisition by Coca Cola Amatil in 2005, recording falling sales and...
by Brad Howarth | Nov 26, 2020 | customer experience management, data-driven marketing, digital marketing, digital strategy, personalisation, student engagement
?With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.
