by Bennett Bennett | Nov 3, 2018 | Uncategorized
AdLingo, an adtech startup within Area 120, a Google-run incubator for experimental ideas, has launched its platform that allows marketers to embed conversational assistants within display ads. The product aims to embed a premium mobile experience behind a display ad,...
by Bennett Bennett | Nov 2, 2018 | Uncategorized
Independent agency Periscope has announced the hire of two executive creative directors: Heath Pochucha and Jason Bottenus, from Deutsch LA and Fallon, respectively. Pochucha was most recently group creative director of Deutsch’s Los Angeles office on the Volkswagen...
by Bennett Bennett | Nov 1, 2018 | Uncategorized
When the temperatures drop in the U.S., you can't always count on snowfall. But you can count on the reappearance of Campbell’s Snowman, who has endured since 1993 as a reminder of a cozy option to the winter's frost. The :30 spot, produced by the soup company and...
by Bennett Bennett | Nov 1, 2018 | Uncategorized
Publicis Groupe has announced the hire of Diana Littman as US chief executive of public relations firm MSL. Littman was most recently the executive director and chief innovation officer of Omnicom-run firm Marina Maher Communications (MMC). She spent 11 years at the...
by Bennett Bennett | Oct 31, 2018 | Uncategorized
Publicis Media's annual Multicultural Talent Pipeline (MCTP) summit serves as an educational immersion for students from multicultural backgrounds to further their understanding of an ad industry that still has a way to go to properly include their viewpoints. This...
