by Bennett Bennett | Apr 27, 2018 | Uncategorized
Ogilvy chief executive John Seifert announced today (April 26) that the agency has introduced a new martech offering, called the 'Marketing Technology Center of Excellence'. In an email to all staff, Seifert addressed the need for his agency to respond to the...
by Bennett Bennett | Apr 27, 2018 | Uncategorized
Ogilvy chief executive John Seifert announced today (April 26) that the agency has introduced a new martech offering, called the Marketing Technology Center of Excellence. In an email to all staff, Seifert addressed the need for his agency to respond to the "changes,...
by Bennett Bennett | Apr 26, 2018 | Uncategorized
Comcast has made a $31bn bid for Sky and pledged an investment in the UK rivaling Rupert Murdoch’s offer it announced today (April 25) as it reported revenues of $22.8bn for the first quarter of the year, up 10.7%. The owner of NBCUniversal said the bid was a “firm...
by Bennett Bennett | Apr 25, 2018 | Uncategorized
Only 2% of Americans who have watched digital content are excited for original video content from magazine publisher Conde Nast, confirmed a new study from Matrix Solutions. The results arrived a week before the IAB's Digital NewFront event, where original digital...
by Bennett Bennett | Apr 25, 2018 | Uncategorized
15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas UK and Gay Star News. The survey was given to...
